Brand & Communications.

Strategy & Planning

Working with clients to advise, devise and develop local, national and international commercial, business, and marketing strategies, communications plans and integrated campaigns for the private sector, public sector and not-for-profit sector. Both B2C and B2B.

I help you to identify your goals and achieve your objectives. For example, if you or your Client has a loose vision for a place, product or project I can help you to define it. Bridging the gap with a strong strategy, using words and diagrams I can help you to communicate that vision and turn it into a reality.

If you want a campaign I can take the brief, write the brief and answer the brief and then put it into action with your team.

Creative Strategy & Concept Development

I take an integrated approach, creating one strong narrative that works across multiple channels and captures the imaginations of multiple audiences.

I integrate innovation into the narrative from the outset. I begin by developing a narrative and a story which is easy to understand and grab hold of, then inspires people to dig deeper. It’s the integrated creative strategy that creates engagement and the press coverage as it offers something new, insightful and different.

This bespoke approach to developing campaign strategies positions Clients as innovators in their fields, allowing them to own a space and start a conversation within their industries.

Insight Gathering, Research & Reporting

I provide market studies and research reports primarily for anyone looking to develop a property, marina or destination in an international market: rigorous research and insight gathering from a number of data sources; analysis of findings; extensive and engaging report with clear recommendations. The report can then form the foundation of the strategy for the place, product, service, brand and launch campaign.

Effective Communication

I specialise in the written, verbal & visual communication of ideas and strategies, developing a unique one of voice as the written expression of a brand.

Copywriting and reporting is always evidence-based & thoroughly researched, working with insights to drive innovation and vision. I write with substance - it’s not just blurb.

Words with depth and substance strengthen a brand’s identity and give it a distinct personality.

Sometimes a picture speaks a thousand words, and that’s why I also provide bespoke diagram design to communicate a model or solution.

UJ Design & Website Development

Using Squarespace as a platform, I design and develop websites for brands. Starting by designing a smooth and logical User Journey, wireframing it, whilst developing the creative concept and look & feel. I then create the messaging strategy, web copy, calls to action and build and link the pages to create an enjoyable user experience, whilst optimising it for Google.

Knowledge.

Digital & Cultural Transformation

Human Centred Design

Workshop Design & Facilitation

International Marketing

B2B and B2C marketing

Services Marketing

Vision, mission, purpose

Creative concept development

Campaign strategy

Brand Development

Tone of Voice & Messaging Strategy

User Journey Design & Wireframing

Place Making & Destination Marketing

Integrated Communications Planning

Leadership & organisational development